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Peacock Market

Carlos Vargas


Behind the Shot

The Peacock Market sign was created for the store’s opening in 1960. The store is currently owned by the same family the built it. Around 2019, the neon was replaced with backlit plastic and LED tubing. 

Photographer Carlos Vargas, who is inspired by vibrant color palettes and all things California and 1960s glamour, took this shot in 2015.